RESEARCH EXCELLENCE

Full-Service Research and Survey Operations

One Team. One Point of Contact. Every Stage Covered.

When you work with ROS Research on a full-service basis, one project manager owns the engagement from the moment the brief arrives to the moment clean data is delivered. We do not outsource fielding. We do not hand off programming. We do not leave data processing to the client. Everything is handled in-house by people who are accountable for the outcome.

Online Surveys
Speed, Scale, and Data You Can Defend

Online surveys through ROS Research are sourced exclusively from our proprietary Take My Views panel using a targeted, invitation-only model. We do not use survey routers. We do not use open-river traffic. Every respondent receives a direct, personalized invitation to one specific survey that matches their verified profile. There is no router queue. There is no self-selection. There are no incentive-chasing respondents padding your completes.

Every invitation email includes the estimated length of interview, the incentive amount, the survey end date, and a link to our privacy policy. Panelists make an informed decision about participation before they enter the survey.

Survey Programming

We program surveys using ConfirmIT, Qualtrics, and Kinesis. Our in-house programming team builds piping logic, skip patterns, ranking questions, scaling questions, and custom routing to your exact study specifications. Surveys are tested by our quality assurance team before a single invitation is sent.

Soft Launch

Every study begins with a controlled soft launch in which approximately 10% of the target sample is deployed for client review. Clients receive a minimum 24-hour review window to assess data quality and survey performance before full launch proceeds.

Field Management

Quota fill rates, incidence, and completion times are tracked in real time throughout fieldwork. Any deviation from targets is flagged to the client within 24 hours.

Speed

For qualifying projects, ROS Research offers same-day bid-to-launch capability.

Support

24/7 client support from experienced sampling and project management professionals throughout every project.

CATI
The Most Direct Route to Hard-to-Reach Audiences

Our in-house CATI center is one of the most effective tools we have for reaching B2B executives, C-suite professionals, and healthcare decision-makers. For these audiences, telephone is often the only methodology that produces reliable results at scale.

Our CATI facility features automatic routing to ensure data accuracy, enhanced productivity, and faster execution. Calls are conducted by trained interviewers who have been prepared not just for general survey administration but for the specific dynamics of speaking with business leaders, medical professionals, and senior decision-makers.

Multilingual Capability

Our in-house team conducts telephone surveys in multiple languages and is experienced across US, UK, Asian, and Australian markets.

B2B and B2C Reach

Trained interviewers reach C-level professionals, entrepreneurs, VPs, directors, and managers for B2B studies. For B2C studies, our team reaches a wide range of demographic and sociographic consumer segments. We also conduct Phone-to-Web recruitment for hard-to-reach audiences, bridging offline respondents into online survey completion.

CATI Quality Controls

A dedicated quality department monitors calls and reviews quality practices continuously throughout every project. Call monitoring is conducted randomly, and results are cross-checked through callbacks to interviewees. A strict compliance process is followed on every project to remove errors and ambiguity before data is delivered.

ROS Research commits to sharing at least 10% of CATI recordings with clients on every telephone project. This gives clients direct visibility into how their research is being executed in the field.

Our CATI Quality Process Covers Six Areas
Project Training

Interviewers understand the study objectives, audience, and scripting requirements before a single call is made.

Interview Operation

Standards govern how calls are opened, conducted, and closed, including greeting and introduction, verification of the target respondent, purpose and clarity, and pre-survey screening.

Script Adherence

Questions are read verbatim, all options are stated correctly, and no assumptions are made about respondent answers.

Response Handling

Interviewers do not bias responses by offering their own opinions or leading the respondent.

Data Integrity

Responses are recorded accurately and completely.

Agent Control

Ongoing supervision, call monitoring, and corrective action where standards are not met.

Qualitative Research
When You Need to Understand the Why Behind the Numbers

Some business questions cannot be answered with a rating scale. When clients need to understand the reasoning, the emotion, or the context behind consumer behavior, qualitative research is the right tool.

Our qualitative team conducts in-depth interviews and focus groups led by professionally qualified researchers with specific experience interviewing business leaders, medical professionals, and senior executives. They are trained for the domains they work in, with industry experts preparing them for the specific knowledge, vocabulary, and dynamics that executive-level conversations require.

Data Processing and Back-End Support
From Raw Data to Analysis-Ready Files

Survey programming using Kinesis and ConfirmIT, with piping logic, skip patterns, ranking, and scaling questions built to your study. Data processing and statistical tabulation using SAS and SPSS. Results delivered in SPSS, PDF, CSV, ASCII, MS platform formats, or customized outputs.

Every dataset is checked for authenticity and integrity before delivery. Redundant, inconsistent, or suspicious responses are identified and removed.

Back-End Support Services
  • Data Coding: primary research data structured into quantifiable formats for trend analysis and cross-tabulation.
  • Transcriptions: Transcriptions: professional transcription of primary interview recordings, including quality checking and editing to produce accurate, usable transcripts for qualitative analysis.
  • Translations: multilingual teams translate survey instruments, open-end responses, and research reports. Languages supported include English, Spanish, German, French, Portuguese, Chinese, Japanese, Russian, Italian, and more.
  • Company Profiling: business intelligence providing company-level reports and specific information about competitors, customers, and suppliers.
  • Secondary Research: analytical reports drawing on secondary sources, structured to support management decision-making and strategic planning.
Healthcare Research
Verified Access to the Healthcare Professionals Your Study Requires

ROS Research provides quantitative and qualitative research for pharmaceutical and healthcare clients using our proprietary CATI center and Take My Views panel across CATI, CAWI, and online methodologies.

We handle Patient and Caregiver studies and HCP research across a wide range of specialties and practice settings. Our HCP scope includes hospital and office-based physicians, specialists, GPs, nurses, dentists, pharmacists, hospital administrators, and C-level healthcare executives.

Hard-to-reach healthcare professionals we have successfully engaged
Oncologists Cardiologists Anaesthesiologists Gastroenterologists Nephrologists Ophthalmologists Allergist and Immunologists Obstetricians and Gynaecologists

All HCP panel members are validated on a regular basis against physician databases and industry listings to confirm they are practicing professionals. Specialty, practice area, and license status are reconfirmed for every study. Programming is supported using ConfirmIT and Qualtrics.

B2B Research
Decision-Makers. Verified. Not Just Self-Reported.

We provide B2B research for clients across technology, finance, operations, HR, engineering, and corporate strategy. Studies target decision-makers, department heads, industry influencers, and end users across all organizational layers.

B2B panelists are phone-verified at registration by our in-house team using industry databases and syndicated business data, confirming job title, company affiliation, industry, and professional role. All B2B profiles are re-verified every six months. Clients are reaching legitimate business professionals whose credentials have been checked, not self-declared respondents.

B2B audiences we have successfully engaged include
Chief Executive Officers Chief Technology Officers Executive Vice Presidents of Operations Senior Vice Presidents of Engineering Directors of Finance Program Managers Department Heads with direct purchasing or decision-making authority

Download Our Panel Book

Learn more about our panel composition, verification processes, and data quality standards.